Monday, September 17, 2012

Bradenton area could do better than 'Real. Authentic. Florida' slogan

Look out, "Friendly City."

The sweet, albeit snoozer, slogan for the City of Bradenton has competition.

"Real. Authentic. Florida."

It's our official new catch phrase.

Manatee County tourism officials announced "Real. Authentic. Florida." last week as part of a rebranding endeavor.

Elliott Falcione, executive director of the Bradenton Area Convention and Visitor's Bureau, explained his team based the slogan on "research."

The agency paid a consultant, talked to a bunch of prospective tourists and people who will benefit from a boost in vacationers to the area.

Falcione found a recurring focus on the Bradenton area's small-town charm — which I love, but think could be celebrated with something better than:

"Real. Authentic. Florida."

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—Photo: People relax on Bean Point on the north end of Anna Maria Island. TIFFANY TOMPKINS-CONDIE/Bradenton Herald TTOMPKINS@BRADENTON.COM

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